ātem Brand Documentation · v 1.0 · 2026-04-25

The brand,
in two books.

A working set. Read together. The strategic layer answers why; the technical layer answers how. Both are derived from the YUMEDA brand identity and the applied brand audit, and both should agree with the canon files in canon/.

Brand Book.

Mission, values, positioning, audience, voice, messaging architecture, word bank, worked examples. v 2.0.

Open →

Design System.

Color, typography, logo construction, layout, imagery rules. For developers, designers, and production partners.

Open →

Brand Book v1 (legacy) →

Source canon: canon/brand-book-v2.md (primary) · canon/brand-book.md (v1, legacy) · canon/design-system.md · canon/foundation.md · canon/brand-identity.md · canon/audience.md · canon/product-principles.md · canon/pricing-rationale.md

Display set in Advercase (embedded WOFF2). Body set in Inter Tight. ātem Industries GmbH · Designed in Berlin · Made in Portugal.