Brand Documentation · v 1.1 · 2026-04-27
The brand,
and the build.
A working set. The strategic layer answers why; the technical layer answers how. Both derive from the YUMEDA brand identity and the applied brand audit, and both should agree with the canon files in canon/. The website project doc, below, is the live build state on top of them.
Brand Book.
Mission, values, positioning, audience, voice, messaging architecture, word bank, worked examples. v 2.0.
Open →Design System.
Color, typography, logo construction, layout, imagery rules. For developers, designers, and production partners.
Open →The website,
in build.
atemwear.com — the project doc, working in real time. Through-line, decisions, findings, open questions, critical path. Updated as the build moves.
Phase 2 · IA + narrative arcWebsite Project.
Phase map (8 phases) · DR-12 architecture lock · DR-13 asset strategy · 3 Phase 1 research findings · 10 open questions · live critical path.
Open →